Daquiri Font

‘Daquiri’ is a simple, yet effective design which aims to unite contrasting forms including straight edges, sharp angles and soft curves. Daquiri attempts to convey a sense of structural balance and simplicity through its use of such contrasting forms which ultimately give life to the idea that ‘opposites attract.’

This design came about upon observation of forms evident in contemporary architectural designs. This can be seen through structures such as the ‘Bird’s Nest’ in Beijing, China, which held the 2008 Olympics. The design effectively utilises sharp angles in conjunction with playful curves in order to depict the silhouette of a bird’s nest through such forms which have become central to contemporary design. In addition to this, the use of many elements, as discussed, brought about the notion of a cocktail, as though the design can be seen as a mixture or ‘cocktail’ of elements. It was this discovery that influenced it’s name ‘Daquiri’ as it plays on this notion whilst exhibiting the strongest points of the font itself.

Furthermore, this design may be seen as decorative, rather than simply functional, as it does exhibit details which go beyond a general typeface. This can be seen to influence a designers decision to utilise the font for a header or short bursts of text, as apposed to large amounts of body copy. However, through careful design, legibility has been of prime influencing factor and thus, the typeface is simple to read. This font enforces the idea of contemporary design whilst highlighting the notion of modernity through ideas such as ‘The machine’ and events such as the industrial revolution. It is for this reason, that Daquiri may be used to present text relating to contemporary design as apposed to hand crafted art as it too appears to depict forms of machinery or structural design.

In addition to this, however, the font exhibits a slight sense of playfulness in its attempt to unite such contrasting forms. It can also be seen through letters such as T, X, Y & K to visually depict the form of a cocktail glass, thus, relating to its name and the underlying inspiration for its creation.

This could ultimately enforce its use within the hospitality industry or companies which produce alcoholic beverages in order to establish a sense of cohesion between the idea of a beverage and the way it is presented to consumers.

Daquiri can therefore be seen to relate to numerous ideas and is thus highly flexible in its use within the commercial world.



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